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JPEG started from a simple question:
If attention is the currency of the internet, why don’t the people who create it get paid in it?
Traditional social media made creation abundant but ownership impossible. Platforms captured the value of human attention and redistributed it as likes — digital sugar, not capital. JPEG flips that logic. It treats creativity, participation, and timing as measurable actions that generate value. By turning photos into micro-markets, JPEG doesn’t just record attention — it prices it.