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From App to Network

JPEG is designed to evolve from a consumer app into an open network where JPEG is the standard primitive for photo assets. Images become programmable objects rather than disposable posts.

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Current State: Application

Today, JPEG functions as a social prediction game:
  • Daily themed photo contests
  • Collect mechanics for prediction markets
  • Freestyle JPEG creation and trading
  • Creator royalties and rewards

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Future State: Network

JPEG will become a composable network where:
  • JPEGs are standard photo assets
  • Assets can be owned, traded, and built upon
  • Developers create new markets and experiences
  • Entrepreneurs build complementary services
  • Traders and collectors participate across applications

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True Social

True Social means attention brought by users should be fairly rewarded. Capital flows replace opaque algorithms, revealing cultural value through market participation rather than extraction.

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Key Principles

  1. Transparency: Market mechanisms are visible and auditable
  2. Fair Rewards: Creators receive value proportional to attention
  3. Capital-Backed: Attention is backed by real economic value
  4. User Ownership: Value accrues to users, not platforms

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Market as Algorithm

In JPEG, the market is the sorting mechanism. The market is the algorithm. This means:
  • No hidden ranking factors
  • No algorithmic manipulation
  • Collective decisions determine what rises
  • Capital flows reveal true cultural resonance

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Composable Photo Assets

JPEGs can be traded, coded, and built upon. Composability enables third-party innovation, allowing developers and entrepreneurs to create new markets and experiences on top of shared cultural assets.

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What Makes JPEGs Composable?

Ownership:
  • JPEGs are on-chain assets
  • Ownership is verifiable and transferable
  • Assets persist across applications
Standards:
  • JPEG becomes a standard primitive
  • Interoperable across the network
  • Programmable and extensible
Permissionless:
  • No approval needed to integrate
  • Open APIs and protocols
  • Developer-friendly infrastructure

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Use Cases

Trading Platforms:
  • Secondary markets for JPEGs
  • Cross-application trading
  • Market aggregation services
Developer Tools:
  • SDKs for JPEG integration
  • APIs for asset queries
  • Building blocks for new apps
New Markets:
  • Curated collections
  • Themed marketplaces
  • Specialized trading venues
Enterprise Integration:
  • Brand asset management
  • UGC licensing platforms
  • Data annotation services

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Network Participants

The JPEG network includes multiple participant types:

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Creators

  • Submit themed photos
  • Create freestyle JPEGs
  • Earn royalties and sales
  • Build audience and reputation

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Collectors

  • Predict winning photos
  • Accumulate shares
  • Win prize pool rewards
  • Support creators

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Traders

  • Trade freestyle JPEGs
  • Speculate on value
  • Provide liquidity
  • Create markets

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Developers

  • Build on JPEG infrastructure
  • Create complementary apps
  • Integrate JPEG assets
  • Innovate new experiences

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Entrepreneurs

  • Launch new services
  • Create marketplaces
  • Build businesses on network
  • Drive network growth

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Key Distinction

Platforms compete with complements, networks empower them.
This means JPEG is designed to enable all participants to benefit from network growth without fear of being shut down or cannibalized.

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Network Effects

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Traditional Network Effects

  • More users → More value
  • Winner-take-all dynamics
  • Platform lock-in
  • Value extraction

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JPEG Network Effects

  • More users → More assets → More value
  • Value accrual to users
  • Open, composable growth
  • Permissionless innovation

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Compound Growth

As the network grows:
  • More JPEGs become available
  • More developers build tools
  • More markets emerge
  • More value accrues to participants

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Technical Foundation

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Blockchain Infrastructure

Base (Ethereum Layer 2):
  • Low transaction costs
  • Fast confirmations
  • Ethereum security
  • Developer-friendly

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Asset Standards

  • On-chain JPEG ownership
  • Verifiable metadata
  • Transferable assets
  • Programmable properties

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Open Protocols

  • Permissionless access
  • Standardized interfaces
  • Developer documentation
  • Community governance

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Future Vision

JPEG will become the standard primitive for photo assets on the internet, enabling:
  • Universal Ownership: JPEGs owned by users, not platforms
  • Cross-Application Use: Assets work across different apps
  • Developer Innovation: New markets and experiences
  • Long-Term Value: Assets appreciate as network grows
  • Economic Agency: Users control their creative output
The JPEG network is designed to grow organically through composability and permissionless innovation, creating value for all participants rather than extracting it from them.