> ## Documentation Index
> Fetch the complete documentation index at: https://docs.jpeg.fun/llms.txt
> Use this file to discover all available pages before exploring further.

# Why We Built This

> Learn why JPEG reimagines the social web to reward creativity and restore value to creators

## Why We Built This

### Introduction

Every day, billions of photos are shared online, generating massive cultural value — but the economic value flows to platforms, not people. Creation is abundant, ownership is scarce. Social media optimized for growth has turned participation into performance and creators into products.

### What does this mean?

* Algorithms reward visibility over value
* Attention is captured but not compensated
* Users compete for reach instead of connection

Over time, this produces:

1. Declining attention spans
2. Declining quality of life
3. Declining community satisfaction

### The Shift

Smaller, community-driven networks are returning focus to participation and shared ownership. These spaces prioritize context, conversation, and curation. In this world, attention shouldn’t just be measured — it should be rewarded.

### Our Approach

JPEG reframes social as active curation, not passive scrolling.

* Each photo becomes a transparent market
* People back what they believe has value
* Decisions replace algorithmic feeds: what to create, what to collect, what deserves to win

This aligns cultural attention with economic incentives, creating a feedback loop between creativity, curation, and reward — moving value back to the people who create it.

<Info>
  JPEG was built to restore balance in the attention economy by rewarding conviction and creativity with real value.
</Info>